Social Media

Have you used the X platform to complain about poor service at a company? If so, you may have been contacted by someone claiming to be a customer service agent – but that communication could be from a scammer.

With Twitter in the news for all the wrong reasons over the past couple of years, Meta (formerly Facebook) saw an opportunity to launch a competitor – and it seems to be succeeding.

What is Threads?

The service, dubbed Threads, was promoted as “a new, separate space for real-time updates and public conversations." Ten million people signed up in its first seven hours after launch, and it has now topped 30 million users in less than one week.

From the moment TikTok began its ascent into a social media craze, questions were raised about the security of the data it receives from users, and how that data is being used in TikTok’s country of origin, China. At one time that resulted in government threats to ban the app.

The story of Elon Musk purchasing Twitter has evolved into a Musk vs. Twitter conflict that will be resolved in court. But there is an aspect to this story that has not been addressed, despite being the most critical to millions of Twitter users around the world.

While cyber security usually focuses on protecting potential threats to your email accounts or websites, social media is just as important.

Social media can be a huge benefit for public sector entities, not just for the private sector and personal brands. These platforms allow your organization to engage and connect with your community. These communications can range from event awareness to emergency alerts and everything in between.