Once you’ve devoted the time and attention and financial investment to building a modern, forward-thinking utility website, the next task is to make sure it is serving as the most convenient source of information about your water district.
When your website is delivering the content it should in an easily accessible way, it should reduce calls with questions to your administration, and increase attendance at meetings, facility tours and other special events. Residents in your district should always know about online bill pay opportunities, and where to go for tips to reduce their energy consumption.
The question of whether your site is consistently achieving these goals can be answered through our analysis and optimization service, which is included in every website we build.
Our credo here is always: First, do no harm. A redesign or new site must never lose traffic or decrease user satisfaction. This will not happen when analytics, coupled with search engine optimization, is utilized properly. And since websites rarely remain unchanged, analysis will identify any issues with new pages or new content.
For an experienced website designer, this does not mean best guesses or magic. There is sufficient quantitative information to provide clear direction on important decisions. We take the time to explain the information to your team, and help you keep an eye on key metrics.