Once you’ve devoted the time and attention and financial investment to building a modern, forward-thinking website, the next task is to make sure it is serving your constituents the way it should.
That question can be answered through our analysis and optimization service, which is included in every website we build.
Analysis
Our credo here is always: First, do no harm. A redesign or new site must never lose traffic or decrease user satisfaction. This will not happen when analytics, coupled with search engine optimization, is utilized properly. And since websites rarely remain unchanged, analysis will identify any issues with new pages or new content.
Optimization
For an experienced website designer, this does not mean best guesses or magic. There is sufficient quantitative information to provide clear direction on important decisions. We take the time to explain the information to your team, and help you keep an eye on key metrics.
