Are user interface and user experience (UI/UX) just fancy terms for quality design? Not at 360Civic.
We see design, interface and experience working together with functionality to deliver a predictable and enjoyable interaction between a utility or water district site and its visitors. If developed well, this also makes future site refreshments more cost effective.
Effective Design for Utility/Water District Websites
Designing sites for public utilities is more than just developing a creative look. Design has to match the personality of the entity and deliver a responsible and professional image, while also making sure that those who access the site are able to easily access the information they need. Colors, fonts and images should complement each other and match the utility or district’s branding when available. But it is equally important for the site to appear modern and accessible, and solve the everyday problems many utilities have when communicating important information to a diverse audience.
Since design is subjective, a design agency should be able to provide valid criteria for why certain elements are selected. In our presentations to water district boards of directors, 360Civic always clearly explains the rationale behind the choices we recommend.
Effective User Experience for Utility/Water District Websites
A skilled design and development provider — like 360Civic — should have extensive experience building the forward facing utility sites that provide effective customer engagement, and mirror as closely as possible the interactions your users have with your organization offline. An effective UX, using the best in modern tools and philosophies, delivers integration with other applications and vendors, making communication with your water district or utility part of one seamless process.