Are user interface and user experience (UI/UX) just fancy terms for quality design? Not at 360Civic.
We see design, interface and experience working together with functionality to deliver a predictable and enjoyable interaction between a municipal site and its visitors. If developed well, this also makes future site refreshments more cost effective.
Effective Design for Municipal Websites
Designing municipal sites is more than just developing a creative look. Design has to match the personality of the entity and deliver a responsible, professional and competent image, while also ensuring that users find the site familiar and appealing. The colors, fonts and images should work together and match other materials and branding when available. But it is equally important for the site to appear modern and solve the real-world problems many municipalities have when communicating important information to a diverse audience.
While design is subjective, a design agency should be able to offer valid criteria for why certain elements are selected. In our presentations to city councils, state boards, boards of directors and other public sector entities, 360Civic always clearly explains the rationale behind the design choices we recommend.
Effective User Experience for Municipal Websites
A skilled design and development provider — like 360Civic — should have extensive experience building the forward facing sites that provide effective customer engagement, and mirror as closely as possible the interactions your users have with your organization offline. A strong UX, using the best in modern tools and philosophies, delivers integration with other applications and vendors, making communication with your city or county part of one seamless process.
