First Episode Focuses on How Schools Can Optimize Emergency Communication

360 BC Group, a family of companies serving Fortune 500, startup and civic organizations since 2004, is pleased to announce the debut of its new podcast,The 360 Approach to Marketing.

“Our goal for this podcast is to deliver real-world answers for the toughest marketing and technology questions,” said 360Civic Co-Founder Bridget DiRico. “It will address the challenge of optimizing websites, video, social media and other communication channels in an ever-evolving digital space.”

The 360 Approach is hosted by the executive teams of 360Biz and 360Civic, which have produced award-winning, marketing strategies for public and private sector entities. Each broadcast will feature lively discussions with industry experts.

The first episode focuses on effective communication for school districts during emergencies, especially during COVID-19. Bridget DiRico interviewed education experts and school district leaders to learn about their experiences this year, what they’ve learned, how they’ve adapted, and their plans for emergency communication in the future.

Listen to the first episode here 

The 360 Approach to Marketing Podcast is available on your favorite podcast app, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.

About 360 BC Group, Inc.

360 operates worldwide with leading brands in two business areas: 360Biz and 360Civic. Founded in 2004, the minority owned 360 group holds a top market position in California for designing comprehensive websites for both the public and private sector, ranging from small businesses to large Fortune 500 companies and municipalities. 360 also provides a full suite of marketing services for high-technology industries through our dedicated teams across multiple creative, technological and security specialties. For more information, visit

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