Prioritizing Public Sector Website Projects

Elections inevitably bring change, whether they occur at the federal, state or municipal level. And perhaps the most significant of these changes pertains to budget. Which parts of the government will now receive more money, and which will have to get by with less funding?

Those in the latter category face tough choices. But when it’s time to consider which projects to delay or cut, expanding, revising or replacing a public sector website should not be on the chopping block.

The Benefits of a Better City, State and Public Agency Websites

Even when funding is tight, website development delivers a reliable return on investment, and can ultimately lower costs throughout your infrastructure.

Remember the reasons why this project was first considered: perhaps site visitors were having trouble finding the information they need, or were struggling with orders or payment submissions. Perhaps the site hasn’t been updated in several years, and now won’t load properly on the mobile devices most people now use first to access the web.

These issues are not going away by themselves. In fact, over time they will just keep getting worse.

With a revised site you can:

  • Reduce demand on your human resources
  • Process payments more efficiently
  • Handle more visitor inquiries
  • Provide more information in real time on available services
  • Better serve your community

Improving your public sector website is a smart investment that will begin paying dividends as soon as it is launched.

Ron Zayas

CEO & Chief Strategist

Ron brings decades of expertise in marketing, advertising and e-commerce strategies to 360Civic. There is not one aspect of any client project that is not enhanced through his experience, insight, and... Read more

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