Do you know how many potential donors, sponsors and volunteers will first visit your website through a mobile device? By most available stats, that number could be as high as 50%.
Will they be able to access the information they need, or will the navigation seem confusing on a smaller screen?
Given how search volumes have dramatically shifted over the past decade, a mobile-friendly site is now a necessity. Web traffic, donations and revenue generated from mobile devices have been rising by as much as 30%, and figure to only keep growing.
And while nonprofits may not approach their goals as a competition with other organizations, as companies in the same industry might, research shows that 50% of mobile users will abandon a brand because of a poor mobile experience. Why take that risk?
Another benefit of a mobile-responsive site is a potentially higher Google ranking: As of 2015, began considering the mobile friendliness of a website as an integral part of their ranking algorithm for mobile search results.
When Did You Last Revise Your Nonprofit Website?
If it has been a few years, it may be time to make some changes.
360Civic can design and build your mobile responsive website with the touchscreen navigation and functionality that makes it easier to explore for mobile users. Our design experts know how to make the most of the limited space on a smartphone screen, to communicate the necessary basics of your message through a limited number of pages, and how to incorporate convenient text and picture placement so users can tap and swipe without accessing a link by mistake.
Best of all, through our Helping the Helpers (HTH) nonprofit website program, it’s possible to have 360Civic implement these changes, as well as add more original content, and incorporate technology that accepts donations at a lower processing rate, without paying for the new site all at once. Instead, take up to a full year for remuneration through easy monthly payments.