Last month, the Nonprofit Innovation and Optimization Summit held its annual conference in San Antonio, Texas.
They say everything is bigger in Texas and this conference was no exception – nonprofit organizations from across the country gathered to swap strategies and pick up advice from industry leaders.
One of the most surprising addresses was given by Jamie Blomquist of Google’s Marketing Solutions. In “Forward Fundraising - Aligning Strategy and Spend with Changing Behavior,” she revealed that 84% of donation pages on nonprofit websites would not be considered mobile friendly.
Think of that – at a time when the majority of Americans access the internet primarily by smart phone or tablet, more than 8 out of every 10 sites can’t efficiently load their most important page onto these devices.
If you want to reach more donors, especially younger donors, she argued, that has to change.
Why Do Some Sites/Pages Load Slowly?
On mobile devices, the culprit is usually one of the following:
- Poor design: the site is not optimized properly for mobile devices
- Poorly optimized image files
- External media assets: YouTube videos and social media widgets can affect load time
- Flash: The less you use, the better
- Bargain basement hosting: Some shared hosts struggle with higher traffic volume
If you are concerned about this issue, the first step is to gauge how efficiently your site pops up on a laptop or tablet. Google will give you some free feedback through its PageSpeed tool. Lighthouse is another open source, automated tool that audits for speed, as well as performance and accessibility.
Once the answers are in, you may need to rethink your site design, or change hosts. If that happens, these are services offered by 360Civic, and we’ll make sure your site always loads efficiently on every type of device.