Does your school or school district website have a “good news” page?

If stories like the one emerging from California’s Vallejo City Unified School District are typical, it is something worth considering. 

The inspiration began with a published letter to a newspaper editor, from a community activist that was critical of how the district was being run. The District Superintendent responded that he doesn’t see the same issues when he tours the schools, and that such complaints have made it clear that “we need to share with those that are not informed about the positive stories that take place within our district.” As a result: “We are opening a new section of our website to tell the stories of our students, teachers, office assistants, maintenance staff, and hundreds of others.”

Related: The Selling of Your Kids on School Websites

Not only did the idea catch on, it even earned praise from the activist who wrote the angry letter.

Thus far, the “Good News” page on the Vallejo website has reported on the 100% attendance rate in one second grade classroom, a “Coastal Cleanup” project, college scholarship offers to students, and the winners of district-sponsored contests.


Ready to Share Some Good News?

The first step is to enlist the help of your schools, department heads and teachers. Encourage them to share positive stories about what is going on the classrooms, the athletic fields and in clubs and after-school programs.

Hopefully, this will be a busy page on your website – that’s when it helps to have the right content management system (CMS). A user-friendly CMS like Drupal makes it easy to create and upload a good news page, and add stories, photos and videos, with no IT experience required.

If you don’t have a content management system, or you’re not happy with your current one, why wait until your next major website revision project to make a change? Contact 360Civic about the benefits of Drupal, and how we’ve customized the platform to make a great product even better.

David Hofstede

Director of Content

From website content to press releases, blogs to whitepapers, If something has to be written, David writes it or approves it before it goes to our clients. He understands that good writing has a pu... Read more

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