School districts usually have established procedures for how to communicate with parents and students during emergency situations, but no one expected the COVID-19 pandemic.

In our first podcast episode, you’ll learn the best practices on how to handle emergency communication for your school district, in relation to the unprecedented pandemic and beyond.

Listen Now 

360Civic co-founder Bridget DiRico interviews three education experts:

  • Kevin Redmond – Webmaster, Huntsville City School District
  • Michele Anderson – Director of Marketing and Communication, Paradise Valley School District
  • Dr. Rosina Wright-Castro – UCLA Instructor, and Academic Counselor at Cerritos College

Our three experts share their own experience when first managing communication and all of the challenges they faced when school districts were suddenly dealing with COVID-19.

“Everything was changing constantly, so our biggest focus on what we were communicating to our parents was that our school was closing, and this is what it’s going to look like,” says Redmond. “We had lots and lots of questions…it was unprecedented.”

Additionally, in this episode you will learn our guests’ expert advice for schools and parents when navigating effective emergency communication, and their plan for their districts’ approach to emergency communication in the future.

“While we are very much still trying to adapt and figure out where we’re at with [the new school year]…there are some great opportunities because we’re doing things that are more creative than we have in the past,” mentions Anderson.

To further learn about effective communication for school districts during emergencies, download our white paper.

The 360 Approach to Marketing Podcast is available on your favorite podcast app, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.

If you have any requested topics or are interested in becoming a guest on the podcast, please contact us.


Sara Lopes

Marketing & Training Manager

Sara can help your organization with managing social media profiles, email newsletters, or anything else related to digital marketing. She is also in charge of ensuring your team is effectively traine... Read more

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